QuintEvents

Hugo Boss is Looking to Take Advantage of F1’s Booming Popularity

September 8, 2023September 8, 2023 by Mark Boudreau

Hugo Boss is looking to take advantage of F1’s booming popularity as they have ditched Formula E and are now focused on Formula 1. This is all part of this week’s Business of Motorsport Roundup. I also bring you details on Liberty Media’s approach to Verstappen’s dominance on track, the legal strategy Felipe Massa is … Read more

Business of Motorsport for October 28, 2022

October 30, 2022October 28, 2022 by Mark Boudreau

This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more