Honda has consolidated all their motorsport activity, including the US-based Honda Performance Development (HPD) into Honda Racing Corporation. What this could imply is in today’s Business of Motorsport Roundup. I also have more on the ongoing quest of Michael Andretti to join the F1 grid, the continuing saga of Felipe Massa’s legal quest for the … Read more
Hugo Boss is looking to take advantage of F1’s booming popularity as they have ditched Formula E and are now focused on Formula 1. This is all part of this week’s Business of Motorsport Roundup. I also bring you details on Liberty Media’s approach to Verstappen’s dominance on track, the legal strategy Felipe Massa is … Read more
What to do about the Monaco Grand Prix? It seems that is the question being asked every time the race comes around and this week, I dig right in. In other Business of Motorsport, I look at the numbers behind this year’s Indy 500, more details on the potential revival of A1 GP, a tease … Read more
This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more
In this week’s Business of Motorsport, I look at big changes at Porsche, the future of the French Grand Prix, the challenge facing NASCAR racing in the streets of Chicago, crypto sponsorship strategy and more. As usual I bring you the latest motorsport sponsorship deals, news from the teams, the latest movers & shakers, and … Read more