IndyCar is on a roll as they enter new media negotiations on the back of their best viewing numbers since 2016. It’s all part of this week’s Business of Motorsport. I also look at the two new racing teams that made Forbes’ list of the World’s 50 Most Valuable Sports Teams, the possible return of … Read more
There is both challenge and promise in sustainable motorsport as this week’s edition of the Sustainable Motorsport Roundup makes clear. For example, hydrogen is often touted as a natural fit for motorsport, but there are several technical hurdles to overcome to make it feasible for the track. The same can be said for battery technology, … Read more
Sky News took a ride with Paul Glass of Carbon Positive Motorsport to see if carbon offsetting can be part of the solution in reducing motorsport’s carbon footprint. The video they produced is a great introduction to the concept. In addition to carbon offsetting, this week’s edition of the Sustainable Motorsport Roundup includes an overview … Read more
As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more
If you were as mesmerized, horrified and otherwise bemused by the trainwreck that was Rich Energy’s sponsorship of the Haas F1 team in 2019 as I was, then this edition of the Business of Motorsport is for you. If you are also curious about the state of mobile phone provider Rokit’s role in sports sponsorship, … Read more