Have we reached peak F1 popularity? That is the hypothesis of a recent study that has analyzed the decline of F1 in social media and you will find the details, as well as F1’s response, as part of this week’s Business of Motorsport. There is also more F1 news including the status of the candidates … Read more
Is the Miami Grand Prix good for F1 or just another FOMO event? Opinion seems to be divided on this divisive race after only 2 years. In other business of motorsport news, I look at who can legally use the phrase “the greatest spectacle in racing,” a race team whose assets are for sale, the … Read more
As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more