Mercedes

How Will Cryptocurrency Chaos Affect Sports Sponsorship?

November 15, 2022November 11, 2022 by Mark Boudreau

As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more

Sustainable Motorsport Roundup for July 23, 2022-Pushing Boundaries

July 23, 2022July 23, 2022 by Mark Boudreau

A lot of really interesting stuff in this week’s Sustainable Motorsport Roundup including Hyundai’s new “rolling lab,” SRO considering renewable fuel in 2023, the ERA Championship launches, and the new hybrid Mygale F4 car. All this plus NASCAR going electric (!), Mercedes investing in SAF, Goodwood’s ground-breaking electric car debut and much more. Hyundai Motor’s … Read more