Mercedes F1

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

Business of Motorsport for September 9, 2022

Van Diemen RF350

The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more

Sustainable Motorsport Roundup for August 06, 2022

Sustainable Motorsport Roundup for August 06, 2022

This week in the Sustainable Motorsport Roundup I feature a number of very cool news that you don’t want to miss. From the recent Formula E Innovation Summit to McLaren and Mercedes working to increase their sustainability, to the brand-new BMW M4 GT4 race car built with sustainable fibers, there are some fantastic developments. I … Read more

Business of Motorsport for May 6, 2022-VW Finally Confirms F1

Business of Motorsport for May 6, 2022

In this week’s Business of Motorsport, I cover everything from Porsche and Audi going to F1 to why motorsport has not been sharing in the sports betting boom. I look at the organization behind the Miami Grand Prix, Suzuki’s MotoGP exit, series and team sponsorship deals, a new track in Tennessee and more motorsport industry … Read more

Business of Motorsport for March 4, 2022-Unprecedented Times

Business of Motorsport for March 4, 2022

As I mentioned on Wednesday in my Motorsport Series News column, the Russian invasion of Ukraine is weighing heavily on a lot of us, making it sometimes difficult to focus on motorsport which is relatively insignificant when it comes to matters of life and death as a result of war. If you are able, one … Read more