Sustain Fuels

Toyota to Demonstrate Liquid Hydrogen-Fueled TR LH2 Racing Prototype at Le Mans

Toyota TR LH2 Racing Prototype

Toyota is to demonstrate their liquid hydrogen-fueled TR LH2 Racing Prototype at Le Mans this year and I have all the details in this week’s Sustainable Motorsport Roundup. I also have details on what it is like to drive the Formula E Gen4 race car, two conferences to attend and more. Sustainable Motorsport News Le … Read more

Formula E’s Influencer Marketing Strategy

Formula E Fans

Formula E’s influencer strategy is just one of the topics covered in this week’s Sustainable Motorsport Roundup. I also have details on the new IMSA Michelin Sustainability in Racing Award, sustainable race fuel at the gas pumps and more. Sustainable Motorsport News FIA Welcomes Leading Tire Manufacturer Hankook to Global Partner Programme The FIA has … Read more

Why Ford Races EVs

Ford Super Mustang Mach-E on track

Why Ford races EVs in events such as Pikes Peak is one of the topics in this week’s Sustainable Motorsport Roundup. As I missed last week, this week’s edition is jam-packed. I also have details on the various non-ICE cars that competed at Pikes Peak, how motorsport helps Michelin become more sustainable and using sustainable … Read more