If you were as mesmerized, horrified and otherwise bemused by the trainwreck that was Rich Energy’s sponsorship of the Haas F1 team in 2019 as I was, then this edition of the Business of Motorsport is for you. If you are also curious about the state of mobile phone provider Rokit’s role in sports sponsorship, … Read more
Ron Dennis once described Formula 1 to new team owner Eddie Jordan as “The Piranha Club” and it certainly seems like that description fits the business of motorsport as a whole these days. Not only was Alex Palou named to different teams for next year’s Indycar season but, unbelievably, the same thing has happened in … Read more
This week on the Motorsport Prospects’ Last Lap, I look at both Mercedes and Monaco past and present, the scintillating 2023 Czinger 21C Prototype, more classic Top Gear with Richard Hammond, and the always wonderfully elegant diversions, auctions and racing and road car sales coming up. The Last Lap will be on hiatus for a … Read more
This week in the Business of Motorsport, I take you behind the debate on the future of the Monaco Grand Prix, the resurgence of the Indy 500, long term plans for Formula 1, why some think that NASCAR’s business model must change and more business news from across the world of motorsport. I also look … Read more
This week’s Business of Motorsport is once again jam packed with motorsport industry news, updates on the people that make it all happen, developments in the world of sponsorship, new team news and various motorsport-related legal developments. Motorsport Industry News Front Office Sports reports that the recently announced Las Vegas Grand Prix F1 race may … Read more