General Motors

American Businesses Are Embracing Formula 1’s Soaring Popularity

Formula 1 Partners 2023

American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more

What Brands Get Out of Formula 1

Hard Rock F1

What do brands get out of Formula 1? This week in the Business of Motorsport Roundup I will give you an example so you will understand better. I also have for you the latest on a mysterious new Asian-based team looking to enter F1, how Audi may be ending their customer racing program, the data … Read more

A Sponsor Lawsuit and More Business of Motorsport News

Williams ROKiT F1

A sponsor lawsuit kicks off this week’s edition of the Business of Motorsport and that is not the only motorsport-related legal issue for this week. In addition to the sponsor lawsuit, I look at how Felipe Massa is considering legal action regarding the 2008 F1 season and the infamous “crashgate” incident at the Singapore Grand … Read more