The FIA has approved Andretti Global to join the F1 grid, but the teams are standing in their way. How we came to this and why is part of this week’s Business of Motorsport. I also look at the blockbuster rumors of Apple buying F1 broadcast rights, IndyCar and NASCAR’s 2024 schedules, MotoGP on a … Read more
American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more
Once again the Business of Motorsport is bulging with news and developments in the world of racing. I cover everything from F1 developments with Audi, the exploding costs of F1 logistics, NASCAR’s improving TV numbers and issues with a controversial NASCAR sponsor. I also bring you the latest motorsport sponsorship deals, the business of running … Read more
A lot of news in the business of motorsport this week as a number of big F1 deals were signed and the impact on the F1 budget cap, some changes in race team ownership, various motorsport-related company finance news, and the release of an index of brands using sport to link purpose with profit. Formula … Read more