It’s boom times for Formula 1 sponsorship according to an article I link to by Grand Prix 247 in this week’s edition of the Business of Motorsport. They do a deep dive into the width and breadth of Formula 1 sponsorship and explain how F1’s global boom is making teams richer. In addition to F1 … Read more
With the announcement that Wynn Las Vegas is offering a $1 million package for the Las Vegas Grand Prix in the midst of a cryptocurrency sports sponsorship meltdown, it has been an interesting week in the Business of Motorsport. In addition to grandstands on the Strip, I look at the support for the upcoming Detroit … Read more
Ferrari is a great example of how a sports car manufacturer leverages the power of motorsport to sell more cars. This is just one of the stories covered in this week’s Business of Motorsport Roundup. I also bring you informed opinion on the legality of driver contracts, new and resurrected racetracks, the riskiest sports sponsorship … Read more
The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more