This week I bring you the details on the difference between a sponsor and an investor after you learned in last week’s The Business of Being a Race Driver how sponsors are not in fact the same as investors. I also bring you tips on building your confidence, how to develop your brand and a … Read more
To be successful you need to be a Racing Entrepreneur and this week you will get some tips on how to become one. In addition to becoming a racing entrepreneur, there are articles and advice on how crowdfunding may be devaluing your brand, how to hand out your business card and the value of esports … Read more
Writing a press release is an important skill that all race drivers should be familiar with. In this edition of The Business of Being a Race Driver, you will find details on a webinar you can attend to learn the skills required. I also look at how to deal with rejection, the keys to a … Read more
What do motorsport sponsors want? That is a question every race driver has asked themselves at one time or another as they look for money to race. In this week’s edition of The Business of Being a Race Driver, motorsport marketing and sponsorship guru (and 2 time NHRA World Champion drag racer) Megan Meyer tackles … Read more
This week, the Business of Being a Race Driver covers topics as diverse as identifying your target audience, marketing impressions and racing on a budget. I also look at the reality facing women drivers and the teams that want to run them when it comes to finding sponsorship, some words of advice for sponsors on … Read more
Much like one of the articles that I am linking to this week, the business of being a race driver is to be SMART. While that is a specific reference to social media marketing (Specific, Measurable, Achievable, Relevant, Time-Bound), it can also apply to all your off-track brand-building and sponsorship activities. In addition to this, … Read more
Networking is the key to success in any business and just as much so in the Business of Being a Race Driver. Whether at a trade show, at the track or even in a social situation, your skill at networking will help determine how successful you are in getting (and keeping) sponsors. This week I … Read more
Ferrari is a great example of how a sports car manufacturer leverages the power of motorsport to sell more cars. This is just one of the stories covered in this week’s Business of Motorsport Roundup. I also bring you informed opinion on the legality of driver contracts, new and resurrected racetracks, the riskiest sports sponsorship … Read more
This week The Business of Being a Race Driver features a whole bunch of tips and tools that should help make the business of being a race driver that much easier and more effective for you. There is everything from advice on how to create sponsored YouTube content to tips on how to speak out … Read more
A few weeks ago, the Business of Motorsport brought you Tales from the Piranha Club. This week starts off with a few lessons from the same infamous “Piranha Club” where tales of competing contracts, broken promises and midnight deadlines abound. I also look at F1’s record second quarter results, Supercars boardroom news, Formula E’s formula … Read more