What Do Motorsport Sponsors Want?

Race Car Sponsors
Photo by Motorsport Prospects

What do motorsport sponsors want? That is a question every race driver has asked themselves at one time or another as they look for money to race.

In this week’s edition of The Business of Being a Race Driver, motorsport marketing and sponsorship guru (and 2 time NHRA World Champion drag racer) Megan Meyer tackles this question and gives you some advice to help you determine the answer.

I also have tips on getting more Instagram followers, some insight on web design and more.

And don’t forget that Motorsport Prospects has teamed up with Racing Edge to be part of their “Weekly Motoring Goodness” newsletter. If you haven’t subscribed yet, consider signing up for some great News Racers Can Use! You can sign up here!

All this and more in this week’s Business of Being a Race Driver on Motorsport Prospects.

The Business of Racing

From the Driver’s Point of View

What Do Motorsport Sponsors Want?

In the video above, Megan Meyer looks at what potential motorsports sponsors need from you. “When it comes to securing sponsors, there are a couple of factors to consider. For this video we’re talking about how you can make yourself an attractive investment to potential sponsors.”

Samuel Pawlak of Grand Prix Design looks at the business value, purpose, and capabilities that web design in motorsport brings to your team, driver or series. “In this blog, we’re diving into the value on tap when designing websites within motorsports (and the world of business in general). We’ll cover all the benefits of a website when done correctly, how its intended use makes all the difference, and how we utilize these principles on our own website, grandprixstudio.com.”

The Racing Mentor gives you tips on how to get more Instagram followers as a racing driver. “Instagram is a powerful platform for building a following and promoting your racing brand. However, getting more followers on Instagram can be challenging, especially with so much competition out there. But with good content and a consistent posting strategy, you can grow your following and increase your reach.”

From the Sponsors Point of View

Motorsports Marketing Virtual Roundtable

On May 10, there will be a Motorsports Marketing Virtual Roundtable where the guests explain how to leverage the power of motorsports. You can sign up here.

General Motorsport Marketing Advice & Resources

Why Sponsorship

Navigate looks to explain to a company (or anyone for that matter) Why Invest In Sports Sponsorship? “Investing marketing dollars in a sport or entertainment property allows your brand to connect with and support your target audience, compete against your key competitors, assist with branding goals and meet your business objectives.”

Sport Dimensions explains 4 Ways to Generate Motorsport Sponsorship ROI. “You can deliver big-time ROI with the right sponsorship activation in place. We define sponsorship activation as what you do with what you own. Simple as that. We also consider activation the driving force behind the ongoing value you expect to see from your sports marketing programs.”

Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.