Writing a press release is an important skill that all race drivers should be familiar with. In this edition of The Business of Being a Race Driver, you will find details on a webinar you can attend to learn the skills required.
I also look at how to deal with rejection, the keys to a successful sports sponsorship and the sociology of marketing.
All in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects. Its actionable tips that race drivers can use.
The Business of Racing
From the Driver’s Point of View
MotiV8 Training is hosting a webinar on how to write a press release on Monday, June 26th 7pmAEST. It will feature the top tips and tricks on how to write a press release and how to get it picked up by the media. You can register here to attend.
Sales are hard. Pitching is hard. Anyone in those fields knows that there are exponentially more “no’s” than there are “yes’s.” Julia Landauer has been pitching racing sponsorship, speaking engagements, and content partnerships for over a decade and is an expert at rejection. In this episode of her If I’m Honest podcast, Julia shares a tactic she uses to persevere through sales, compliments of Winston Churchill, how to excite potential collaborators on what you’re working on, and tips for sticking with it.
From the Sponsor’s Point of View
Drive Sports Marketing looks at the keys to Building a Successful Sports Sponsorship. “When negotiating a deal, it is not rare to start from an idea and end up with a considerably different structure. However, although this is normal and understandable, it is crucial to always go through a defined process. That’s why we created a guide for building a successful sports sponsorship that a brand should follow.”
General Motorsport Marketing Advice & Resources
Eddie Garrison looks at Sociology in Marketing. “What he is basically saying, and I’ll try and put this into layman’s terms, is that people are influenced greatly by others, and brands have the power to influence others with their marketing practices.”