Sponsorship Aquisition

The Business of Being a Race Driver for September 6, 2022-Work Hard for That Signature

The Business of Being a Race Driver for September 6, 2022-Work Hard for That Signature

This week in The Business of Being a Race Driver there is advice on building your confidence, some free motorsport resources you can use including a sponsorship deck template, a reminder that finding sponsors is a lot of work, and understanding what sponsors want. All this and more in The Business of Being a Race … Read more

The Business of Being a Race Driver for August 30, 2022

The Business of Being a Race Driver for August 30, 2022

This week The Business of Being a Race Driver features a whole bunch of tips and tools that should help make the business of being a race driver that much easier and more effective for you. There is everything from advice on how to create sponsored YouTube content to tips on how to speak out … Read more

The Business of Being a Race Driver for August 23, 2022-Learning From the Best

Business Meeting

The Business of Being a Race Driver is primarily concerned with tips and advice related to how a driver can acquire sponsorship, the costs involved in racing (both direct and ancillary) as well as showcasing drives that are available. It also looks at sponsorship from the sponsors’ perspective which is important for a driver to … Read more

The Power of your Story in the Search for Sponsorship

The Power of your Story in the Search for Sponsorship

It is a cliché to say that a majority of a racing driver’s work is conducted off the track in the hunt for often elusive sponsorship, but it is the truth. In these days of tightening company budgets and the often niche-nature of motorsport, raising a budget to finance your ride in an ever increasingly … Read more