Being a race driver is hard work which is why so many fail. This week on the Driver Development Roundup you will learn why race drivers need to put in the hard work every day to succeed plus much more! Becoming a Professional Race Driver Nico Rosberg: How Beating Lewis Hamilton Nearly Destroyed Me Nico … Read more
Networking and business advice is some of what is covered in this week’s Business of Being a Race Driver. You will also read what Lewis Hamilton thinks about the costs of karting and more! The Business of Racing Why You Need to Build a Community Featuring Will Marotti This week on the Motorsport Prospects Podcast … Read more
The FIA F4 World Cup is looking to attract top F4 teams to this year’s Macau Grand Prix and in this week’s Driver Development Roundup you will find out how and why. I also have details on training camps in India, karting in Africa and why you need to always ask yourself what your next … Read more
This week on the Motorsport Prospects Podcast, I sit down with Mike Maurini, Team President of HMD Motorsports and owner of RTD Media & Management. Mike shares why getting out to the track and building face-to-face relationships remains one of the most important things you can do for your motorsport career — and offers practical … Read more
Sage Karam opens up on his mental health journey in this edition of the Driver Development Roundup. I also have advice on how to master a driver debrief, Motorsport UK’s new accessibility initiatives and much more! Becoming a Professional Race Driver Mental Health in Motorsport: One Driver’s Long Road Back When Sage Karam was leading … Read more
Why a race driver is also a CEO is just some of what you will learn in this week’s edition of the Business of Being a Race Driver. I also have details on the cost of racing sponsorship and how to network. All this and much more! The Business of Racing Bottom-Up Branding (ft. Troy … Read more
In this episode of the Motorsport Prospects Podcast, I dive deep into the business side of racing with sponsorship consultant Ken Ungar, founder of Charge Sponsorship Agency. Ken shares actionable insights that every race driver needs to hear about the importance of a distinctive personal brand, building strong sponsor relationships and standing out in a … Read more
Why karters should start learning about sponsorship now is one of the key topics covered in this week’s Business of Being a Race Driver. You will also learn how to gamify your life, why networking is everything and the dos and don’ts of sponsorship activation. The Business of Racing From the Driver’s Point of View … Read more
Is your online content boring? If you are not sure, this week’s Business of Being a Race Driver will help you make it more interesting. I also have advice on why you should stand out and why. You online content may be boring! In the video above, Megan Meyer explains how to make it more … Read more
Why you need to tell your story is one of the themes in this week’s Business of Being a Race Driver. You will also lean several techniques for your social media marketing, the valuable connections that can be made in the Paddock Club and more. The Business of Racing From the Driver’s Point of View … Read more
How networking can empower you to build a winning team is just part of what you will learn in this week’s Driver Development Roundup. I also have details on how to spot the traits of a great driver at a young age, words of advice from Le Mans legend Patrick Long and three more drivers … Read more
The importance of building relationships with your sponsors is just one of the topics covered in the latest edition of The Business of Being a Race Driver. I also have tips on building your online presence, the importance of networking for a race driver and some new approaches to the costs of racing. All this … Read more
Branding tips from James Hinchcliffe are just one of the highlights that I link to in this week’s edition of The Business of Being a Race Driver. I also feature essential tips for securing sponsorships, how to post consistently on social media and racing Spec Miata on a budget. All this and much more in … Read more
This week I bring you details on some opportunities to race within your budget both in the UK and North America. I also give you a good reason to attend the Performance Racing Industry trade show next month. It’s all here in the Business of Being a Race Driver Roundup on Motorsport Prospects. Its news … Read more
Networking tips for race drivers are the focus in this week’s Business of Being a Race Driver Roundup. Networking as I have mentioned numerous times, can be the difference between landing sponsors or spending the season on the sidelines and its importance, both virtually and in real life, cannot be underestimated. In addition to networking … Read more
Class is in session this week as I feature a fundamental component of sponsorship 101 and that is a webinar on how to write sponsorship proposals that sell. In addition to writing sponsorship proposals, I feature an article on tips for building relationships with sponsors and how Shift Up Now’s move into NFTs will benefit … Read more
This week The Business of Being a Race Driver features a whole bunch of tips and tools that should help make the business of being a race driver that much easier and more effective for you. There is everything from advice on how to create sponsored YouTube content to tips on how to speak out … Read more
The business of being a race driver seemingly never ends. The search for sponsorship to make your budget is a never-ending series of meetings, presentations and phone calls. Here are some tips to help. Tools, Tips & Techniques In business, networking can often be the difference between success or failure since knowing the right people … Read more
In business, networking can often be the difference between success or failure since knowing the right people can often be the springboard to being at the right place at the right time. As we all know, motorsport is as much about business as sport with the search for sponsorship taking up such a large part … Read more
