Why sponsorship activation is key to a successful business relationship is just part of what is covered in this week’s Business of Being a Race Driver. You will also learn about the importance of communication and PR, the cost of GT racing and more! The Business of Racing The Off-Track Skill That Could Make or … Read more
Motorsport offers a unique sponsorship opportunity and this week’s Business of Being a Race Driver explains why. You will also learn why IMSA is the most underpriced platform in motorsport and more. The Business of Racing Sports Marketing: Unlocking New Sponsorships in Motorsports Motorsports offers a unique sponsorship opportunity beyond traditional sports like baseball. Companies … Read more
Your brand is everything and the sooner you understand this, the better the chance of you getting the sponsors you need to race. In this week’s post you will find out why. I am also featuring the 5 things you need to make it to F1 like Liam Lawson and Oliver Bearman, the importance of … Read more
This week on The Business of Being a Race Driver I bring you some tips on branding, understanding marketing ROI requirements for various motorsport stakeholders, details on an Instagram tips webinar and an available drive. Motorsport Marketing Tips & Techniques Success off the track usually breeds success on it, but in order to be successful … Read more
The business of being a race driver seemingly never ends. The search for sponsorship to make your budget is a never-ending series of meetings, presentations and phone calls. Here are some tips to help. Tools, Tips & Techniques In business, networking can often be the difference between success or failure since knowing the right people … Read more
A new addition to the Motorsport Prospects directory is All Sports Group UK Ltd, a sports marketing, media and PR firm based in Somerset, UK. As the topic of branding is so important, I asked director Paul Coltman a few questions on the topic. Motorsport Prospects: Athletes are considered brands in this day and age. … Read more
