Your Brand is Everything

Your brand is everything and the sooner you understand this, the better the chance of you getting the sponsors you need to race. In this week’s post you will find out why.

I am also featuring the 5 things you need to make it to F1 like Liam Lawson and Oliver Bearman, the importance of knowing when to pivot and a recording of the webinar mentioned last week on using ChatGPT to find sponsors. It’s all in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.

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The Business of Racing

From the Driver’s Point of View

Having trouble finding sponsors? It could be an issue with your brand as Enzo Mucci explains in the video above. “Your brand is everything. Build it and protect it.”

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In another one of his videos, Enzo Mucci explains the 5 things you need to do in order to make it to F1 like Liam Lawson and Oliver Bearman.

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Cameron Das joins Tim and Nadia for Episode 9 of the Motormouth Podcast where he explains how his pivot from racer to content creator is part of his plan to help him raise the budget to continue racing. “With F2 teams looking for his signature, the financial investment needed to compete at that level got too much, so Cameron turned to social media to make some extra cash to go racing, as it turned out, his social media career took off, he has over 600,000 YouTube followers and hundreds of thousands across other platforms. Will he ever go back racing? We find out.”

You can listen here.

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Last week I mentioned the webinar on finding sponsors with ChatGPT that you could attend. If you could not make it, the above video is a replay of the event. “In this free webinar from the crew at the Sponsorship Success Method, learn how to use ChatGPT as a game changer for finding sponsors. It’s a phenomenal tool to help any sponsorship seller get sponsors faster.”

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