Racing Sponsorship

The Power of your Story in the Search for Sponsorship

The Power of your Story in the Search for Sponsorship

Reading Time: 5 minutes It is a cliché to say that a majority of a racing driver’s work is conducted off the track in the hunt for often elusive sponsorship, but it is the truth. In these days of tightening company budgets and the often niche-nature of motorsport, raising a budget to finance your ride in an ever increasingly … Read more

Bob Yusko of Go Bobby Web Hosts Discusses what Businesses are Looking for when Sponsoring Drivers

Bob Yusko of Go Bobby Web Hosts Discusses what Businesses are Looking for when Sponsoring Drivers

Reading Time: 6 minutes In the search for sponsorship, it is of the utmost importance to understand what your sponsors do and how they do it if you want to be successful in partnering with them. Companies do not sponsor race drivers because they are in the business of sponsoring racing drivers, they sponsor race drivers because it is … Read more