building confidence

The Difference Between Sponsors and Investors

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Lando Norris Cockpit

This week I bring you the details on the difference between a sponsor and an investor after you learned in last week’s The Business of Being a Race Driver how sponsors are not in fact the same as investors. I also bring you tips on building your confidence, how to develop your brand and a … Read more

The Business of Being a Race Driver for September 6, 2022-Work Hard for That Signature

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The Business of Being a Race Driver for September 6, 2022-Work Hard for That Signature

This week in The Business of Being a Race Driver there is advice on building your confidence, some free motorsport resources you can use including a sponsorship deck template, a reminder that finding sponsors is a lot of work, and understanding what sponsors want. All this and more in The Business of Being a Race … Read more