This week you are going to learn what motorsport sponsorship mistakes to avoid as you pursue The Business of Being a Race Driver. You will also learn the top 7 mistakes young race car drivers should avoid, a guide for business’s interested in sponsoring women’s sports and a definitive guide to motorsport marketing. All this … Read more
This week I bring you the details on the difference between a sponsor and an investor after you learned in last week’s The Business of Being a Race Driver how sponsors are not in fact the same as investors. I also bring you tips on building your confidence, how to develop your brand and a … Read more
This week you will find out why sponsors are not investors in addition to getting more race driver business advice. I also bring you a week behind the scenes in the life of professional race driver Sabré Cook, more tips on developing your brand and whether you can get motorsport sponsorship even if the series … Read more
Tips on building your race driver brand kicks off this week’s Business of Being a Race Driver. I also bring you actionable advice for getting race sponsorship, details on the release of a newly revised book on motorsport sponsorship for the race driver and how a company should define a sports sponsorship budget. All this … Read more
Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more