In this episode of the Motorsport Prospects Podcast, I dive deep into the business side of racing with sponsorship consultant Ken Ungar, founder of Charge Sponsorship Agency. Ken shares actionable insights that every race driver needs to hear about the importance of a distinctive personal brand, building strong sponsor relationships and standing out in a … Read more
This week you are going to learn what motorsport sponsorship mistakes to avoid as you pursue The Business of Being a Race Driver. You will also learn the top 7 mistakes young race car drivers should avoid, a guide for business’s interested in sponsoring women’s sports and a definitive guide to motorsport marketing. All this … Read more
This week I bring you the details on the difference between a sponsor and an investor after you learned in last week’s The Business of Being a Race Driver how sponsors are not in fact the same as investors. I also bring you tips on building your confidence, how to develop your brand and a … Read more
This week you will find out why sponsors are not investors in addition to getting more race driver business advice. I also bring you a week behind the scenes in the life of professional race driver Sabré Cook, more tips on developing your brand and whether you can get motorsport sponsorship even if the series … Read more
Tips on building your race driver brand kicks off this week’s Business of Being a Race Driver. I also bring you actionable advice for getting race sponsorship, details on the release of a newly revised book on motorsport sponsorship for the race driver and how a company should define a sports sponsorship budget. All this … Read more
Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more
