Tips on building your race driver brand kicks off this week’s Business of Being a Race Driver.
I also bring you actionable advice for getting race sponsorship, details on the release of a newly revised book on motorsport sponsorship for the race driver and how a company should define a sports sponsorship budget.
All this and more in the latest The Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
In the video above, Enzo Mucci gives you tips on creating your brand as a race driver. Don’t forget to subscribe to his channel and ask any questions you may have about this video in the comments section on its YouTube page!
Charge Sponsorship offers these expert tips for getting a racing sponsorship. “It’s not easy to find a motorsports sponsor. I know. I’ve had the door slammed in my face many times, looking for sponsorship in racing. However, I found sponsorship success in racing and elsewhere through persistence, great mentors, and learning from my mistakes. CHARGE has compiled my system into the Sponsorship Success Method (“SSM”). In this article, I’ll lay out our most popular SSM tips based on what works in racing sponsorship and what does not.”
In the video above, The Sponsorship Collective explains the key to engaging sponsors.
The Racing Mentor has announced that the pre-order for the second edition of Get Paid to Race is now open. “Let’s face it, a lot has happened since the ‘sponsorship bible’ (your words not mine!) was published in 2018, so it made sense to give it a full overhaul and add a ton of new content.” You can expect:
- At least 100 extra pages
- A detailed section on cold pitching
- Brand new chapters on mindset
- New templates, case studies, and exercises
- We’re planning for an October 2023 release.
The Racing Mentor has also published a useful guide to Sponsorship for Karters. “Starting your career in karting and need to know how to get sponsorship? This ebook is a great place to start to learn the basics and build a foundation for your career.”
From the Sponsor’s Point of View
Sport Dimensions looks at building ROI through the details. “Think of how Gordon Ramsay plates a dish. The smallest things that he pays attention to add up to set his dish apart from the same meal with the same ingredients next to it. It isn’t one particular stunt that has put him on the map but rather consistent excellence in the smallest of forms. Furthering the fine dining metaphor: “Excellence is thousands of details executed perfectly. If you can focus on them individually, as opposed to all at once, that’s when you get somewhere.””
Drive Sports Marketing explains how to define a sports sponsorship budget. “Sports sponsorship can be a powerful marketing strategy for businesses looking to increase brand visibility, reach a wider audience, and enhance their reputation. However, determining the right budget for a sports sponsorship can be a challenging task. Allocating too little budget might limit the impact of your sponsorship, while overspending can strain your resources without delivering the desired returns.”