Return on Investment

Yes You Still Need Business Cards

Motorsport Prospects Business Card

Yes, you still need business cards in motorsport and in today’s Business of Being a Race Driver you will learn some tips and tricks on handing them out. Also featured this week is a free sponsorship research template that you can download, advice on measuring ROI and more. It’s all in this week’s edition of … Read more

Leveraging Your Current Partnerships and More Race Driver Business Advice

Spire Motorsports Car

Leveraging your current partnerships is so important as these partners already know and understand your value. This week in The Business of Being a Race Driver, I bring you details on a 3-Day Challenge that looks at how to leverage these partnerships. I also bring you 3 branding mistakes you must not make, how to … Read more