Use Your Personality to Boost Sponsorship Success

Using your natural, authentic personality can boost both the success of your current sponsors and the chances of landing new ones. This week you will find out how that plays out in F1 so you can take the lessons learned to your own racing career. Essential budgeting tips for racers, keeping sponsorship prospects engaged and a guide for how companies can sponsors sports teams are just some of what is featured in this week’s The Business of Being a Race Driver on Motorsport Prospects. It’s essential business intelligence for the race driver.


The Business of Racing

From the Driver’s Point of View

MotiV8 Training has some great essential budgeting tips for racers. “Embarking on a career in motorsport, whether as a hobby or a profession, involves more than just skill behind the wheel. One of the most critical yet often overlooked aspects is the financial planning required to sustain and thrive in this expensive sport. Paul Mann, co-founder of True Direction Financial, shares invaluable insights on setting up a budget, managing cash flow, and ensuring sustainability in the motorsport journey.”


MotiV8 Training is also offering a webinar for those new to sponsorship on May 28, 2024. “New to Sponsorship? Join Our Webinar! If you’re new to the sponsorship landscape, join our live and free webinar, Get Started with Motorsport Sponsorship, on Wednesday, June 28th at 10 pm AEST. This comprehensive session will cover everything you need to know to begin your sponsorship journey successfully.” Register your interest here.


How to Keep Prospects Engaged

Daniel Ricciardo

Drive Sports Marketing explains how driver personalities boost sponsorships. “Yet, beyond the track, drivers’ engaging personas play a pivotal role in shaping a team’s success. While technology is crucial, drivers’ charisma captivates audiences and enhances team profiles. “


From the Sponsor’s Point of View

Sports Sponsorship

Sports marketer Riccardo Tafà has produced a guide that explains how companies can support sports teams through sponsorship.

“Supporting sports teams through sponsorship presents companies with a dynamic avenue to engage with a diverse target audience, while aligning their brand with the passion and energy of sports. For companies willing to sponsor sports teams, this strategic partnership not only offers visibility and brand recognition but also the opportunity to demonstrate corporate social responsibility and community engagement.”


The Costs of Racing

NXT Gen Cup

NXT Gen Cup, the world’s first electric junior touring car cup, will join DTM, Europe’s premier and best-known racing series, for an intense total of 12 races across four race weekends from July to October in 2024. NXT Gen Cup features an arrive-and-drive concept, with a full season available for 55.000€ – including a robust education package in sponsor relations, company economics, PR and media relations, social media and much more.


Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.