2023 Motorsports Sponsorship Summit

Identifying Your Target Audience, Marketing Impressions and Racing on a Budget

Mini Cooper Racing Car

This week, the Business of Being a Race Driver covers topics as diverse as identifying your target audience, marketing impressions and racing on a budget. I also look at the reality facing women drivers and the teams that want to run them when it comes to finding sponsorship, some words of advice for sponsors on … Read more

Preparing for 2023 and the Business of Being a Race Driver

Hunter Yeany

As 2022 comes to an end, with respect to the business of being a race driver, you should already be preparing for 2023. This week’s Business of Being a Race Driver Roundup column contains plenty of ideas and information that will help. This week I feature a number of tips of what you can do … Read more