This week in the Business of Being a Race Driver, I bring you four nuggets of information you may find useful as you pursue your motorsport goals off the track and in the boardroom and online. Everything from building your brand outside of social media, to the details of how to ensure your social media photography is on brand is covered. I also bring you an article on how a race driver is using NFTs in his sponsorship plans that may inspire you. Enjoy!
- Charlotte Woods, General Manager at The Brand Builders discusses brand activations that don’t require Instagram or TikTok.
- The exciting new world of NFTs and Blockchain give the race driver new opportunities to fund their drives while building their brand. Ellis Spiezia discusses how he is using NFTs in his racing career in One Electric Racing Driver’s Guide To Sustainable Blockchain.
- As a sim racer, you may not be aware that you can transition your sponsors to real world racing when you yourself are preparing the move. Racer.com highlights how Logitech G and 23XI have expanded their partnership beyond eNASCAR to the real thing.
- Finally, Megan Lingner discusses how to simply get your track photographs and why size matters. “High-quality images are one of the most important parts of your branding, especially when printing them for marketing materials like hero cards and banners. Getting great shots of you in the shop, in your home, and while training are important for social media and exposure, but the kind of pictures that really are worth 1,000 words (and can generate more than that in funding from a sponsorship) are the photos of you racing.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.