Peugeot Sport

Jota Goes for the Gold and More Business of Motorsport News

Jota Porsche 963

Jota has unveiled their striking gold livery and partners for the upcoming racing season, but it was the connection with NFL legend Tom Brady that turned heads. In addition to the Jota announcement, I look at F1’s record 2022 profits, the possibility of the EU suing F1 over potentially increasing entry fees, a resurrected Italian … Read more

Mixed Reality Sim Racing From BMW

BMW M Mixed Reality M2

Mixed reality sim racing from BMW kicks off this week’s Sim Racing and Esports News Roundup as I bring you details of the new and revolutionary BMW M Mixed Reality M2. It combines virtual reality with real world racing and has a lot of potential for race driver development. In addition to that, I have … Read more

Business of Motorsport for July 22, 2022

Business of Motorsport for July 22, 2022

This week in the Business of Motorsport news roundup there are all kinds of developments to digest. From the growth of Formula One since Liberty Media bought the commercial rights, to Indycar’s quest for a third engine supplier, to IMSA’s new look GTP class and how the concept evolved. I also sadly bring news of … Read more

The Business of Motorsport for May 20, 2022

Theeba Motorsport Mercedes

The Business of Motorsport column is getting longer and longer each Friday as the motorsport business news shows no signs of slowing down. In fact, things are accelerating, with major developments in Formula E, Formula 1 and international sportscar racing. I also have some motorsport sponsorship updates, the latest Business of Running a Race Team … Read more