Michelin Motorsport

Ligier Goes Hydrogen & More Sustainable Motorsport News

Ligier-JS2-RH2

Ligier has announced that they will be unveiling a new hydrogen-powered race car at this year’s 24 Hours of Le Mans as hydrogen starts to make waves in global motorsport. I also look at how Veloce thinks that sustainable blockchain technology can promote sustainable motorsport, the options for the future of WRC propulsion, a draft … Read more

Liberty Bets Big on Las Vegas Grand Prix

Las Vegas Grand Prix

Liberty Media is taking a calculated bet that the inaugural Las Vegas Grand Prix will be a success. It is critical that it is a success as they promoting it. In addition to the Law Vegas Grand Prix, here are a couple of more highlights from this week’s Business of Motorsport. All this and much … Read more

303 F1 Sponsorship Deals and Counting

F1 Sponsors

303 F1 sponsorship deals and counting. That is the number of sponsors currently in Formula 1 and it shows no signs of declining. In addition to this sponsorship bounty in F1, I have news of how IndyCar is willing to lose money to gain fans in Detroit, more twists, and turns in the Palm Beach … Read more

A New Era in Sustainable Motorsport

Wayne Taylor Racing 2023 Livery

From electric-powered fire trucks and sustainability-focused race teams at the Rolex 24 Hours to sustainably fueled MotoGP bikes, we are fully into a new era in sustainable motorsport. The Sustainable Motorsport Roundup has been tracking these developments for the last year and will continue to do so. This week I look at Michelin’s sustainable tire … Read more

Sustainable Racing for the Next Generation

NXT Gen Cup on Track

The NXT Gen Cup is working hard to bill itself as sustainable racing for the next generation and they have made their first step towards this by announcing their 2023 calendar, details of which you can find in this week’s Sustainable Motorsport Roundup. In addition to this, I have details on the world’s first two-seater … Read more