Motorsport sponsorship has changed and it is up to you to understand how so that you can adapt. This week’s Business of Being a Race Driver gives you more resources to help you take your sponsorship acquisition efforts up a notch. The Business of Racing Introducing Your Sponsorship Proposal Here is Episode 3 of Konig … Read more
How the Porsche Female Driver Program North America supports female racing talent is just one of the items featured in this week’s Driver Development Roundup. I also have an overview of what’s to come in Formula 4 and Formula Regional in 2025, how the Ligier European Series could eventually lead to Le Mans and Charlotte … Read more
Determining your motorsport budget is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find tips on how smaller teams can approach larger brands, how to attract and keep sponsors and the power of social media and digital marketing in motorsports. Plus, much more! The Business … Read more
This week you will learn why professionalism is the key to a long-term motorsport career. You will also understand the chances of making F1 as well as building a sponsorship deck. All this and more in this edition of the Business of Being a Race Driver. The Business of Racing From the Driver’s Point of … Read more
The F1 Academy champion is set to receive a fully funded seat in the GB3 Championship for 2025 and this week in the Driver Development Roundup you will get all the details. You will also find out more about the Prodigy Three (P3) Championship, the Chip Ganassi Racing driver development program and the importance of … Read more
How to go circuit racing in the UK is just some of the advice you will get in this week’s edition of the Racecraft & Race Cars Roundup. I also have a guide to passing and braking techniques, an amazing hand-control system used by Robert Wickens and the anatomy of an F1 Academy car. All … Read more
