Determining your motorsport budget is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find tips on how smaller teams can approach larger brands, how to attract and keep sponsors and the power of social media and digital marketing in motorsports. Plus, much more! The Business … Read more
Why you need to tell your story is one of the themes in this week’s Business of Being a Race Driver. You will also lean several techniques for your social media marketing, the valuable connections that can be made in the Paddock Club and more. The Business of Racing From the Driver’s Point of View … Read more
The price tag of pursuing a career in Formula 1 is just part of what is covered in this edition of The Business of Being a Race Driver. I also have advice on how your social media presence creates visibility and connections that sponsors want, the sponsorship potential of women in motorsport and much more. … Read more
Branding tips from James Hinchcliffe are just one of the highlights that I link to in this week’s edition of The Business of Being a Race Driver. I also feature essential tips for securing sponsorships, how to post consistently on social media and racing Spec Miata on a budget. All this and much more in … Read more
How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
You are a product so you need to sell yourself and this week you will find out how and why. I also have some great tips on social media marketing, leveraging the media to boost your racing career and advice on why you need to customize your sponsorship deck. All in The Business of Being … Read more
Racing to social media success, a webinar put on by the SCCA, is just one of the features this week in the Business of Being a Race Driver. You will also understand the difference between sponsors and investors as well as what is considered athlete sponsorship and how it benefits brands. All this in this … Read more
This week’s The Business of Being a Race Driver features a number of exciting developments. I bring you updates from Belinda Riseley from MotiV8 Training and what she has planned for the future, Megan Meyer on how to use your personality to build your racing social media, the 5 reasons why Pfaff thinks there is … Read more
