In this week’s edition of the Business of Being a Race Driver, I explore how Preston Lambert leverages social media to fund his racing endeavors. This approach is just one of the many strategies I discuss regarding sponsorship in the racing world. Additionally, I’ll share insights on the crucial role of the audience section in your sponsorship deck, as well as the various sponsorship opportunities available to drivers in the USF Juniors series. Dive in to learn more about Preston Lambert and effective sponsorship strategies!
The Business of Racing
From the Driver’s Point of View
Hungarian website M4 Sport interviews 17-year-old Hungarian-American racing driver Preston Lambert who explains how he funds his career with social media.
“About two years ago, me and my brother decided we wanted to start posting on social media. We knew how important it was to get sponsors, and having a large social media presence helps with that. But we also wanted to share my journey, because not many drivers are doing that, so we started posting about a year and a half ago. My brother or my mom would record some stuff, and then we would come up with some video ideas. We’d see what’s working elsewhere, and do a racing industry remake of it. Then it kind of took off, and after consistently posting for two months, we were at 50k, it just kept growing and growing. It’s absolutely amazing to see the support!”
The video above from Charge Sponsorship explains the importance of the audience section of your sponsorship deck.
If you are not subscribing to the MotiV8 Training newsletter, you are missing out. A perfect example of this is their recently published Sponsorship Strategy Checklist: “Where Are You At?” (which you can download here). This is just one example of the tools and resources you get. You can get more information and subscribe to the newsletter here.
Speaking of which, don’t forget to sign up for their Winning Sponsors – Accelerated with AI course here.
In the video above, Enzo Mucci explains why you simply MUST stay faithful and dedicated to the process. Then good things will come!
General Motorsport Marketing Advice & Resources
Kim Skildum-Reid, an American who resides in Sydney, Australia was a guest recently on the BRANDeD podcast which you can watch above.
“Kim spent her entire adult life in the sponsorship industry and absolutely loves it. Kim says “Sponsorship sits at the intersection between strategic and creative thinking, it changes all the time, and it involves a lot of fun, interesting stuff that people really care about.” Seriously, what’s not to love about museums and charities and events and sport?! Kim discusses how GEN AI and AI is assisting sponsorship experts in crafting events and measuring success, but not without some reservations.”
The Costs of Racing
Feeder Series has a good breakdown of the scholarship path available to drivers competing in the American USF Juniors series. “As per usual, the champion gets a scholarship – worth $249,675 this year – to move up to USF2000. Additionally, the Skip Barber Racing School will once again give the champion of its Formula Race Series a $100,000 scholarship to advance to USF Juniors.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
