Branding tips from James Hinchcliffe are just one of the highlights that I link to in this week’s edition of The Business of Being a Race Driver. I also feature essential tips for securing sponsorships, how to post consistently on social media and racing Spec Miata on a budget. All this and much more in The Business of Being a Race Driver on Motorsport Prospects. The best motorsport sponsorship and branding advice curated from around the Internet for race drivers of all types.
The Business of Racing
From the Driver’s Point of View
The most recent episode of the Motorsport Sponsorship Podcast explains the essential tips for securing sponsorships. You can listen here.
“In this episode, we take an in-depth look at the cornerstone of motorsport success—securing sponsorship. Belinda guides you through the crucial first steps, from building a compelling personal brand to creating a professional portfolio. She emphasizes the importance of understanding your audience and leveraging your existing networks. You’ll also get practical advice on identifying potential sponsors, crafting effective sponsorship proposals, and maintaining long-term relationships with your sponsors.”
The latest Cars without Sausage Podcast looks at how to build a winning motorsport brand and career with tips from race driver and commentator James Hinchcliffe. You can listen here.
“This week we unlock the secrets to building a winning career and brand in motorsports with expert tips from professional racing driver, NBC IndyCar and F1TV Analyst, James Hinchcliffe. In this exclusive video, James shares his insider knowledge on what it takes to create a successful motorsport brand and career that stands out in a competitive industry.”
In the video above, Megan Meyer explains how to consistently post on social media.
From the Sponsor’s Point of View
Riccardo Tafà looks at the transformative power of motorsports sponsorship.
“This isn’t just exposure; it’s an adrenaline-fueled connection to your target audience. Motorsport sponsorship offers unparalleled opportunities to boost brand recognition and create lasting impressions. Whether it’s Formula 1, MotoGP, Formula E, World Superbike, or World Endurance Championship, we at RTR Sports have the expertise to place your brand in the fast lane of success.”
The Costs of Racing
No Money Motorsports explains how they were able to do a season of Spec Miata for under $7000. “I’ve been called a “budget extremist”…. Something I’ll wear with pride. Most of the people running regionally are spending a fraction of the budget that serious operations do, but my budget is a smaller fraction still. I have no gripes or ill-will to people spending large sums of money on their race operations, we all play our parts in this series and the diversity is one of the things that makes Spec Miata great. My big request to all of you is that we collectively stop perpetuating the rumor that the top 5% of spenders in Spec Miata are the norm for the entire class nationally.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
