Motorsport sponsorship tips and tricks dominate this week’s edition of The Business of Being a Race Driver. I also have motorsport marketing advice, how sports analytics can help with sponsorship valuation and a sobering discussion from an ex-racer on the real costs of racing. All this and more in this week’s edition of The Business … Read more
An Austrian Royal rebel who is aiming to revolutionize driver development highlights this issue of the Driver Development Roundup. You will also find possible opportunities in the Porsche Carrera Cup GB Junior program and the MX-5 Cup in the USA, Ferrari Development Academy news, an electric racing school event for rookie drivers and how sim … Read more
The more cars you drive, the better driver you’ll be. That is the advice that former F2 driver and current IMSA GTP driver Louis Delétraz recommends and this week you will find out why. In addition to this advice, you will learn about an innovative new driver funding scheme, the mission of driver development organization … Read more
There is a lot to digest in this week’s Business of Motorsport. I look at the infamous Indycar “Split” and how the series is recovering and growing, the growth of the F1 brand, NASCAR racing on the streets of Chicago, racetrack good news and bad news and more. I also look as usual at the … Read more
I start things off in this week’s Sim Racing and Esports News roundup with the announcement of WEC driver Ferdinand Habsburg’s exciting new motorsport project called Rebel Team. It will be a team that fans will be allowed to own shares in and contribute to some of the team decision making. Interestingly, beyond just being … Read more
This week’s The Business of Being a Race Driver features a number of exciting developments. I bring you updates from Belinda Riseley from MotiV8 Training and what she has planned for the future, Megan Meyer on how to use your personality to build your racing social media, the 5 reasons why Pfaff thinks there is … Read more