sponsorship valuation

Do What Most People Wouldn’t Do

Do What Most People Wouldn't Do

This week you will get the simple but powerful advice to do what most people wouldn’t do. Call it thinking outside the box or putting in that extra effort, whatever cliche you choose to use is fine. The point is to do what others wouldn’t do because they don’t want it as bad as you … Read more

Motorsport Sponsorship Tips & Tricks

Motorsport Sponsorship

Motorsport sponsorship tips and tricks dominate this week’s edition of The Business of Being a Race Driver. I also have motorsport marketing advice, how sports analytics can help with sponsorship valuation and a sobering discussion from an ex-racer on the real costs of racing. All this and more in this week’s edition of The Business … Read more