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Activating Your Sponsorship and More Business of Being a Race Driver

Sponsorship Activation

Activating your sponsorship is just as important as getting sponsorship and this week you will understand why. In addition to this, I have a video on writing sponsorship proposals, a podcast that explains what a sponsorship broker does, what Chat GPT says about sponsorship and a checklist on why companies should get involved in motorsport … Read more

Will Privateer Teams Be Priced Out of the Golden Age of Sports Car Racing?

World Endurance Championship Race Cars

Will privateer teams be priced out of the “Golden Age” of sports car racing? That is the fear of team owner Jim Glickenhaus who worries that the costs are just not sustainable for an independent. In addition to this, I look at the impact that Formula 1 is having on Las Vegas and Miami, IndyCar … Read more