Building long-lasting sponsor partnerships is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have advice on why your social media engagement is stalling, the importance of investing in marketing like you invest in the car as well as details on opportunities to race … Read more
Mazda Motorsports has awarded $500,000 in scholarships for 2025 and in this week’s Driver Development Roundup you will get the details and some hints on how to get there yourself. I also have a ton of scholarship news from around the world, more on Robert Wickens’ journey in breaking barriers and several driver journeys for … Read more
The path you need to take to race Supercars is just part of this week’s Driver Development Roundup. I also have news on Mazda’s two driver development shootouts, a new program supporting young New Zealand race drivers and a look at the varied development pathways of four race drivers. All this and more! Becoming a … Read more
In this week’s edition of The Business of Being a Race Driver, you’ll discover how to build partnerships with brands, delve into the race driver’s mindset, and explore strategies for activating sponsorships. I’ll also cover how to connect with potential sponsors and secure the funding needed to fuel your racing career. All this and more … Read more
2025 Feed Racing Scholarship registrations are now open and this week in the Driver Development Roundup I have the details on how you can register. I also have great advice on how to develop a winning mindset, a new young driver development program for New Zealand racers and why you are not too old to … Read more
This week in race driver development news I have details on Mazda Motorsports’ MX-5 Shootout nominees in both Spec MX-5 and Mazda MX-5 Cup. I also have details on the relaunch of Formula FARA, the new scholarships in American F4 and Formula Regional and the launch of the NASCAR Drivers Recruitment Program in Europe. All … Read more
Racecraft and new race cars are some of this week’s highlights in the Racecraft & Race Cars Roundup. Pushing the limit on track and how to drive faster by watching other drivers are just some of the racecraft tips for you this week. I also have news on the new Maserati GT2, Porsche 911 GT3 … Read more
This week in the Racecraft & Race Cars Roundup you will find out how you too can race the infamous Nürburgring, also known as the “Green Hell.” In Racecraft Tips & Techniques you will find advice on five ways to overtake, how to work on your mental performance, how to be consistently fast and more. … Read more
This week’s Motorsport Series News is filled with news of change. From Argentina to Asia, from Canada to Europe and beyond, this edition is filled with new and renamed racing series and more. As I like to say, the only thing constant about motorsport is change. Single-Seaters Formula Scout has the details on two Formula … Read more
This week on The Business of Being a Race Driver I bring you social media reposting tips, 5 ways to service your sponsors, reach vs engagement, the value of research and more including some available drives. Sponsorship and Marketing-Related Tips and Tools You Can Use Social Media Tips Megan (Meyer) Lingner is not only a … Read more
