Driver psychology

How to Form Partnerships with Brands

Partnership with brands

In this week’s edition of The Business of Being a Race Driver, you’ll discover how to build partnerships with brands, delve into the race driver’s mindset, and explore strategies for activating sponsorships. I’ll also cover how to connect with potential sponsors and secure the funding needed to fuel your racing career. All this and more … Read more

2025 Feed Racing Scholarship Registrations Open

Feed Racing

2025 Feed Racing Scholarship registrations are now open and this week in the Driver Development Roundup I have the details on how you can register. I also have great advice on how to develop a winning mindset, a new young driver development program for New Zealand racers and why you are not too old to … Read more