How to leverage sustainability for sponsorship is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have tips on how to avoid procrastination, why TV numbers are not a barrier to sponsorship success and much more! The Business of Racing From the Driver’s Point … Read more
Mazda Motorsports has awarded $500,000 in scholarships for 2025 and in this week’s Driver Development Roundup you will get the details and some hints on how to get there yourself. I also have a ton of scholarship news from around the world, more on Robert Wickens’ journey in breaking barriers and several driver journeys for … Read more
Testing an FF1600 car in 2024 is just one of the topics covered in this week’s edition of the Racecraft & Race Cars Roundup. I also have tips on mastering the corner entry phase on a racetrack, a revolutionary new hand-control system for disabled drivers and speaking openly about battling depression. Racecraft Tips & Techniques … Read more
In this week’s edition of The Business of Being a Race Driver, you’ll discover how to build partnerships with brands, delve into the race driver’s mindset, and explore strategies for activating sponsorships. I’ll also cover how to connect with potential sponsors and secure the funding needed to fuel your racing career. All this and more … Read more
2025 Feed Racing Scholarship registrations are now open and this week in the Driver Development Roundup I have the details on how you can register. I also have great advice on how to develop a winning mindset, a new young driver development program for New Zealand racers and why you are not too old to … Read more
This week I have for you a re-race yoga routine from Lando Norris, advice from pro drivers on how to learn a new racetrack and techniques to develop your mental fitness. It’s all in this week’s edition of the Racecraft & Race Cars Roundup on Motorsport Prospects. Racecraft Tips & Techniques On-Track When you turn … Read more
Not all race driver development paths are the same and this week I give just a few examples. Whether you are 35 years old or older or whether you start off in one racing discipline and graduate to another, there is no one way to become a race driver. For sure there are tried and … Read more
Some fantastic stuff in the week’s Racecraft & Driver Development Roundup. For Racecraft Tips & Techniques, I have tips on curing understeer, spending less time on throttle and a look at Scott McLaughlin’s vitals as he raced through the streets of Toronto. In Driver Development News & Resources, I look at driver development programs in … Read more
