When Sponsorship and Ethics Collide

What should a sponsor do when the team or driver they are sponsoring does something unethical? When sponsorship and ethics collide is just one of the topics covered in this week’s The Business of Being a Race Driver.

You will also learn why you should not randomly send out your sponsorship deck and some great motorsport sponsorship advice from the archives. It’s all in this week’s edition of the The Business of Being a Race Driver on Motorsport Prospects.

Don’t forget that the Motorsport Prospects Weekly Newsletter is now available so you will not miss out on any news racers can use! Check out the footer of every page on the Motorsport Prospects website and sign up now!

The Business of Racing

From the Driver’s Point of View

Enzo Mucci explains why you should avoid randomly sending out sponsorship proposals.

If you enjoy Enzo Mucci’s content like that above, he will be kicking 2024 off with a LIVE episode answering questions that you have sent and will send between now and next week. Do you have a question? On that topic, he wants to collect the questions you have so he can target them next week.

From Enzo’s email:

So let me know yours, what’s holding you back or what do you need to know that will help you succeed this year?

Click here to ask me – https://forms.gle/ejo4FLB67mgBmreAA

Details to watch the first episode.
Date – Monday March 11th 
Time – 6PM UK time (1PM EST)
WATCH HERE – https://youtube.com/live/eqStAIDWS9k?feature=share

I look forward to starting things up again for this year and helping you get what you want out of racing

If you are new to News Racers Can Use here at Motorsport Prospects and specifically my Business of Being a Race Driver column, you may have missed some incredible content that I have curated from the most knowledgeable motorsport professionals covering motorsport marketing and sponsorship.

Here are yet more articles for you to review that you may have overlooked. I have been featuring highlights from the Business of Being a Race Driver column every week as this information is still effective and valuable. As they say, knowledge is power!

From the Sponsor’s Point of View


Drive Sports Marketing has an interesting article on something that is becoming more of an issue, and that is when the image of a sponsor and their sponsorship program is damaged by unethical activities of the sponsored brand through things like match-fixing, doping or other forms of cheating.

“One significant impact of ethical and moral values in sports sponsorship is on the reputation and brand image of sponsors. Companies invest substantial resources in cultivating a positive brand image, and aligning with sports entities that uphold integrity and fairness contributes to this effort. Conversely, association with those engaged in unethical practices can lead to enduring damage, highlighting the delicate balance sponsors must strike in their partnerships.”

Sport Dimensions explain the 4 Pillars of Sponsorship. “We have seen the marketplace adapt to many shifts across our work in different series, sports, brands and partners. Now more than ever, these essential pillars of value shine through mainstream vanities such as views, attendee counts, and impressions.”

Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.