This week I look at funding your motorsport future with sponsorship guides and courses. Best of all, I have a way for you to save some of your hard-earned money with an exclusive course coupon code.
I also provide an answer to the provocative question as to whether branding is still essential, and why you need to ask yourself if you are giving your all in your motorsport career.
All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
In Funding Your Future, Motorsport UK has put together a good starting point when beginning your motorsport sponsorship efforts. “You will see sponsorship on all types of cars, race wear and helmets – from a WRC team, a high level professional national championship, to a family run privateer team in a junior formula or an Autotest champion. There are sponsorship opportunities in all disciplines, at all levels of the sport and can assist you to continue in Motorsport. Here you will find Motorsport UK Academy’s Top Tips for funding your future.”
While written in 2015, there is still much to be learned from 3Dom’s Essential Guide To Getting Motorsport Sponsorship.
“Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. As a racing driver you are focused, talented and ambitious in something you love to do, but this is unlikely to mean business and marketing is your strong point. This is understandable throughout the sport, with driver management and sponsorship agencies slotting themselves between the sport and the business & marketing industries. This is mostly a costly option and unaffordable for many talented racing drivers with huge potential in the sport but without the financial backing required to compete. Being a fast driver, having a great personality and being an engaging, marketable asset, means you will be an attractive option to many sponsors, with the right guidance.”
MotiV8 Training‘s course on motorsport sponsorship, Winning Sponsors is now open for enrollment. As this course is only open for registration twice a year, MotiV8 principal Belinda Riseley has made available to readers of Motorsport Prospects a coupon for $100 off the course. All you have to do is use the coupon code “WINNING” when you enroll.
“Ready to unlock the secrets to attracting valuable sponsorships? Join our ‘Winning Sponsors’ course and take your career to new heights! Enroll now and learn how to develop a comprehensive sponsorship strategy that maximizes your chances of success. Can you afford not to? “
You can find more information and enroll in the course at https://www.motiv8training.com.au/winning_sponsors.
From the Sponsor’s Point of View
“In the ever-evolving landscape of sports sponsorship, one question looms large: Is branding still essential in this dynamic and highly competitive arena? Traditionally, branding has played a pivotal role in establishing a sponsor’s identity and promoting their products or services. However, as the sports sponsorship industry continues to undergo profound transformations, it’s worth examining whether branding remains a fundamental asset or if its significance is diminishing.”
As a business sponsoring motorsport, Sport Dimensions explains why you should focus on sponsorship activation. “Sponsorship activation is what you do with what you own. Simple as that.”