Ethics and sponsorship

How Competitive Imbalance Could Impact F1’s Investment Potential

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United States Grand Prix

How competitive imbalance could impact F1’s investment potential is the headline this week as Max Verstappen looks to be continuing his winning ways. How will this affect both how the series is perceived as well as its ultimate financial potential? That is just one of the topics covered in this week’s Business of Motorsport. I … Read more

When Sponsorship and Ethics Collide

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Crashgate

What should a sponsor do when the team or driver they are sponsoring does something unethical? When sponsorship and ethics collide is just one of the topics covered in this week’s The Business of Being a Race Driver. You will also learn why you should not randomly send out your sponsorship deck and some great … Read more