The business of being a race driver is business and you should never forget this. From sponsorship acquisition to social media marketing, everything you do off the track should be contributing to your success on track.
This week I bring you some tips on the basics of motorsport sponsorship, social media marketing and the keys to a successful athlete-brand partnership.
All this and more in this week’s edition of the Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
MotiV8 Training has a great blog post focusing on Leveraging Social Media for Sponsorship Success. “Social media is a powerful tool that motorsport athletes can use to attract sponsorships. By building a strong social media presence, you can connect with potential sponsors, showcase your skills and accomplishments, and demonstrate your value as a brand ambassador.”
Speaking of being a brand ambassador, Heitner Legal‘s Darren Heitner explains on LinkedIn the key components of a successful athlete-brand partnership:
- Authenticity.
- Fully fleshed out and understood terms.
- Avoiding burnout.
I urge you to read the full post for all the relevant details.
I have posted this before but if you are new to motorsport sponsorship or are looking for a refresher, Racing Mentor‘s The Complete Guide to Motorsport Sponsorship is a great place to start.
Your racing career is a business and should be treated as such. Here are two articles from the Social Media Marketing Insider that will help you engage customers (potential sponsors) and drive sales (sponsorship wins).
From the Sponsor’s Point of View
While this section is aimed at the business of motorsport from a sponsor’s point of view, it is only from understanding what sponsors want and how they implement their sponsorship programs that you will build an understanding in how to better tailor your sponsorship proposals for them.
Here are two articles for you to review.
- Activating a Strategic Asset Mix (Sport Dimensions)
- The Optimal Timing for Sports Sponsorship Deals: A Key to Success (RTR Sports Marketing)
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
