Can you use sim racing to build a sustainable racing career? This week the CEO of Racing Prodigy says yes and will explain how.
I also look at some great tips on how to engage sponsors, a motorsport sponsorship webinar and the optimal length for a sponsorship agreement.
All this and more in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects.
The Business of Racing
From the Driver’s Point of View
Here are five effective ways to get started engaging sponsors now. “As a motorsport athlete, securing sponsorship can help take your career to new heights. MotiV8 Training gives you five tips that can help you secure sponsorship in the next 8 weeks.”
The MotiV8 webinars (What sponsors seek in motorsport athletes for successful partnerships) initially scheduled for next week have been rescheduled to Monday, September 18th, 11am AEST and Wednesday, September 20th, 7:30pm AEST. If you have not yet registered, there is still ample time to do so. Please follow this link to register HERE. We highly value your participation and are eager to share key insights with you on these new dates.
From the Sponsor’s Point of View
Sports marketing company Sport Dimensions explains the process of connecting sponsorship programs to sales growth. “We are operating in a complicated, scrutinized, analyzed and need-to-deliver world. Marketing has jumped to the center of the universe of importance for organizations. For a while, vanity metrics such as “awareness” and “impressions” seemed to cover the bases. But what happens when large-scale attendance at events is impossible or if there are never any opportunities for your branding even to be seen in the traditional sense?“
Drive Sports Marketing looks at what the optimal length of a sponsorship agreement should be. “In the fast-paced world of sports sponsorship, making the right decisions can be the difference between a slam dunk success and a costly fumble. One of the most crucial decisions that brands, athletes, and sports organizations must make is determining the ideal duration of a sports sponsorship deal. In this article, we’ll explore the factors that influence the sponsorship optimal length, helping you make informed decisions to maximize your ROI and exposure.”
The Costs of Racing
Whether you are a seasoned professional race car driver or an aspiring driver looking to break into motorsports, there are more factors to consider than just getting a shot and a seat. In the video above, Racing Prodigy CEO, David Cook, breaks down the biggest barrier to overcome for a long and sustainable racing career.