What the media actually want from a race driver is one of the topics covered in this week’s Business of Being a Race Driver. You will also get advice on what to do if you feel you are too old to make it to F1, the brand power of motorsport and more. The Business of … Read more
How to build your personal brand in motorsport is just one of the topics covered in this week’s The Business of Being a Race Driver. I also have advice on the importance of knowing how to sell, how sim racing brands are accelerating real-world motorsport careers and how this applies to you and much more! … Read more
The sim racing world isn’t just a playground for casual gamers anymore. It is a true launchpad for real-world partnerships, sponsorships, and even racing careers. What started with custom rigs in bedrooms has evolved into a proving ground backed by serious hardware brands with a vested interest in the future of motorsport. Names like Fanatec, … Read more
Getting started with motorsport sponsorship is the topic of a webinar that you can attend this month and you will find the details in this week’s Business of Being a Race Driver. You will also understand the importance of proving your worth and why customer racing is the next big thing in motorsport sponsorship. The … Read more
Fox has bought into IndyCar as they have announced a one-third investment in Penske Entertainment. What this means is discussed in this week’s Business of Motorsport Roundup. I also have news of interest in a revived Turkish Grand Prix, NASCAR’s Chicago plans and the latest motorsport deals and partnerships. Motorsport Industry News IndyCar Penske Entertainment … Read more
Race drivers, it is time to rise to the challenge and do what you must do to get noticed on and off the track. This week’s Business of Being a Race Driver will tell you why this is so important. The Business of Racing From the Driver’s Point of View In the video above, Enzo … Read more
Formula 1 has revealed impressive growth statistics for the series and this week’s second Business of Motorsport Roundup has the numbers. I also have details on NASCAR’s race on a naval base, Tim Mayer’s “impact manifesto” and how Motor racing dominates automotive sponsorship spend across the Americas in 2025, according to new data. Motorsport Industry … Read more
Be the minority. That is just some of the advice you will get in this week’s Business of Being a Race Driver. While others are talking about the latest TV, movies or gossip, you are the one in the office focused on your racing career, making things happen. The Business of Racing In the video … Read more
Apple is looking to increase its F1 relationship in 2026 by winning American broadcast rights and this week’s Business of Motorsport Roundup has the details. I also have news on NASCAR’s move to Southern California, the FIA presidential candidacy of Tim Mayer and the latest motorsport legal news. All this and much more! Motorsport Industry … Read more
Where to find sponsors is the topic of a free webinar and in this week’s Business of Being a Race Driver you will find out where you can sign up for it. You will also learn why you need a website and how you need to be less emotionally driven. The Business of Racing From … Read more
How F1 makes money is one of the topics covered in this week’s Business of Motorsport Roundup. Not only will you learn how F1 makes money, but you will also get an update on all the latest motorsport sponsorship deals, legal news and calendar updates plus much more! Motorsport Industry News Formula 1 Hong Kong … Read more
The business of F1 The Movie is one of the topics covered in this week’s Business of Motorsport Roundup and this week you will get an insight into what could be another media hit for F1. I also have the results of the 2025 Global F1 Fan Survey, a potential new candidate for FIA president … Read more
This week’s episode of the Business of Being a Race Driver explores how to develop your story, along with a free tool to assist you in this process. Additionally, I share tips on securing sponsorships and fostering long-term relationships, among other valuable insights! The EKN article “How to Secure Sponsorship for Your Young Karting Star: … Read more
Aston Martin has launched a driver academy, and I have all the details in this week’s Driver Development Roundup. You will also learn about the importance of adaptation, the constant battle between your talent and aspirations vs your financial ability to pay for it and why F1 driver Andrea Kimi Antonelli refused to quit high … Read more
Why karters should start learning about sponsorship now is one of the key topics covered in this week’s Business of Being a Race Driver. You will also learn how to gamify your life, why networking is everything and the dos and don’ts of sponsorship activation. The Business of Racing From the Driver’s Point of View … Read more
Why you need to apply yourself is just one of the topics covered in this week’s Business of Being a Race Driver. I also have a free webinar on motorsport sponsorship you can attend, the problem with the term “sponsorship” and much more! The video above from Enzo Mucci is all about applying yourself, even … Read more
What it costs to get to F1 is just one of the topics covered this week in The Business of Being a Race Driver. I also have advice on getting sponsors, getting noticed and the power of social media. Planet F1 looks at the what young drivers pay in order to get to F1 and … Read more
Is your online content boring? If you are not sure, this week’s Business of Being a Race Driver will help you make it more interesting. I also have advice on why you should stand out and why. You online content may be boring! In the video above, Megan Meyer explains how to make it more … Read more
Motorsport sponsorship prospecting is one of the items covered in this week’s Business of Being a Race Driver as I bring you the details on a free webinar you can attend on the topic. I also have details on how athletes have no become brands and why you should be posting on social media. Get … Read more
Why storytelling matters is part of what you will learn in this week’s edition of The Business of Being a Race Driver. And as I always say, everybody has a story! You will also get tips on building your sponsorship deck, how to get a yes from sponsors and much more! The Business of Racing … Read more
