This week on The Business of Being a Race Driver I bring you news on some great resources and tips related to sponsorship acquisition, branding and more. Sponsorship and Marketing The Wulff Media Group is preparing to make available their How to Land Sponsors in 2022: An Introductory Guide. If you are interested in getting … Read more
This week in the Business of Being a Race Driver, I bring you more fantastic resources to help you in your sponsorship acquisition efforts. Racing Mentor has completely updated their Big Guide to Motorsport Sponsorship, Megan Lingner brings you some important social media tips and I discuss some important considerations you should keep in mind … Read more
This week in the Business of Motorsport I discuss how ESG factors may influence Formula 1 in more ways than one, how Saudi Arabia is attempting to change through motorsport, the challenges facing Formula E’s Gen3 car, developments in motorsport sponsorship, general motorsport industry news and more. The one thing constant in motorsport, both on … Read more
This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more
This week on the Business of Being a Race Driver I have a number of great resources for you that focus on social media engagement, motorsport marketing and sponsorship acquisition. I also have information on a number of drives available with one of the leading teams in and out of the Netherlands. The Role of … Read more
Another week, another overflowing Business of Motorsport as teams, series and drivers are gearing up for the 2022 season. I have news from the world of single-seaters, sports cars, motorcycles and drag racing plus tons of sponsorship-related and motorsport industry news for you. Also, just a reminder that last week’s Business of Motorsport has been … Read more
As I mentioned on Wednesday in my Motorsport Series News column, the Russian invasion of Ukraine is weighing heavily on a lot of us, making it sometimes difficult to focus on motorsport which is relatively insignificant when it comes to matters of life and death as a result of war. If you are able, one … Read more
