This week on the Business of Being a Race Driver I have a number of great resources for you that focus on social media engagement, motorsport marketing and sponsorship acquisition. I also have information on a number of drives available with one of the leading teams in and out of the Netherlands.
The Role of Social Media and Sponsorship
Episode #105 of the Motorsport Coaching Podcast features race driver Cody McKay. In this episode you’ll learn:
- Hear how Cody has engaged sponsors in 2021/2022
- The role social media has played in engaging sponsors
- How Cody has grown his Facebook account organically to 51k followers
- What Cody’s work / life balance is.
You can listen to the podcast here.
Don’t forget you can also download the new MotiV8 Training ebook about ‘Getting Started with Sponsorship’ here.
A Free Motorsport Marketing Course for Women in Motorsport
Daryl Curtis of the Women in Motorsports Facebook Group is currently in the process of preparing material for a motorsports marketing tutorial. He is offering his motorsport marketing course to the women in the group free of charge. The course will be broken into units, basically he will walk you through everything that his mentor Charlie Hayes taught but in increments over a period of time, probably in 8 weeks or so. He will do this in one-on-one instruction, or in small groups via ZOOM. And he will do this on your time schedule (and his, as long as he can accommodate your time schedule). To get more information you can contact him at DarylCurtis@kerciejungracing.com or through the Women in Motorsports Facebook group. This offer only applies to the women in the group.
How Racers Can Nail Engagement on Social Media + Free Guide!
Megan Lingner has more great social media advice for race drivers. “As a racer, you’re at your best when you’re on the track or in the shop, not spending tons of time creating content and replying to comments. So this post will take you back to the social media basics.” You can read the post here.
Michele Abbate Has The World’s Greatest Side Hustle: Race Car Driving
Forbes has a great article on Trans Am racer Michele Abbate. It traces her journey to where she is now and details some of her sponsorship strategies. “I have been finding sponsors ever since I started driving even at the autocross level just because I didn’t have family backing or an angel investor that could write the big check,” Abbate said. “What’s funny is that the first race car I ever raced, you look at it and it had 30 sponsors on it.”
Johan Kraan Motorsports is one of the leading teams in and out of the Netherlands and they have several drives available for the 2022 season. Team Principle Johan Kraan elaborates:
We have several cars available in the Dutch PTC Racing Cup with a Citroën C1. Also available for the 24 hour races in Spa Francorchamps. We won this race 3 times out of 150 competitors! Beside that we have several Ford Fiesta’s for the Dutch Championship.
Our biggest fleet is the Mazda Miata MX5 with the latest model ND. We have about 10 cars for the Dutch Championship. Also we have seats available in the BMW 240i. The car has 410 BHP with only 1240 kilo. Faster as a BMW M2 Competition.
Beside this we have our own brand Saker Sportscars. Cars built in the Netherlands and sold all over the world. We have seats in the Dutch Supercar Challenge available.
Our top level car is the Lamborghini Super Trofeo. We became second last year in the European Championship.
More information on the team and how to contact them about these drives go to the Johan Kraan Motorsports website.