Asking for motorsport sponsorship the right way is just some of the advice you will get in this week’s Business of Being a Race Driver. I also have details on a free motorsport sponsorship webinar you can attend, advice for those chasing their F1 dreams and more! The Business of Racing Asking for Sponsorship the … Read more
How champions are built is one of the topics in this week’s Driver Development Roundup as you will uncover the passion, precision, and people driving success in grassroots racing. I also have Champions of the Future news, the power of perseverance and more! Becoming a Professional Race Driver Berg Racing Expands Operations to Join USF … Read more
Motorsport sponsorship has changed and it is up to you to understand how so that you can adapt. This week’s Business of Being a Race Driver gives you more resources to help you take your sponsorship acquisition efforts up a notch. The Business of Racing Introducing Your Sponsorship Proposal Here is Episode 3 of Konig … Read more
The Girls on Track Virtual Experience has launched and in this week’s Driver Development Roundup you will find out what it is and how you can get involved. You will also find advice on what you should focus on in your career and much more! Becoming a Professional Race Driver The Real Reason Focusing on … Read more
How amateur drivers are fueling IMSA’s Porsche Carrera Cup growth and how it affects you is just one of the topics covered in this week’s Business of Being a Race Driver. I also have tips on how to start your sponsorship proposal, how to track, measure and understand ROI and much more! The Business of … Read more
Introduction In motorsport, talent on the track is only part of the equation. One of the most overlooked but critical factors in building a successful career is building and engaging with your audience. Too many athletes focus solely on performance, missing the massive potential that comes from connecting with fans off-track. A strong, engaged fan … Read more
The M1 Radical Driving Academy has launched with support from Team Stradale and I have all the details in this week’s Driver Development Roundup. I also have the latest driver development news and resources, more inspiring driver journeys and why you need to face your fears! Becoming a Professional Race Driver Face Your Fears! New … Read more
This week is about motorsport sponsorship 101, a back to basics look at finding motorsport sponsors. Sometimes it is better to go back to basics, especially when things are not going to plan. All this and much more in this week’s edition of The Business of Being a Race Driver. The Business of Racing Getting … Read more
Yuval Rosen has won the 2025 edition of the FEED Racing F4 Volant and in this week’s Driver Development Roundup you will find out how you can follow in his path. I also have details on how Pierre Gasly and Franco Colapinto made it to F1 and much more! Becoming a Professional Race Driver In … Read more
Formula 1 has placed number nine in the list of top fifty brands of 2025, and I have the details in this week’s Business of Motorsport Roundup. I also have details on the Alex Palou vs McLaren lawsuit, a surprising addition to the FIA presidential candidate list and much more. Motorsport Industry News Formula 1 … Read more
Marco Signoretti’s motorsport sponsorship journey is just one of the topics covered in this week’s Business of Being a Race Driver. I also have details on a free motorsport sponsorship webinar to attend, an insight into ultra-high-net worth individuals and much more. The Business of Racing Sponsorship Starts Marco Signoretti’s Racing Success BNN Bloomberg profiles … Read more
Formula 3 has announced a one-million Euro prize fund and in this week’s Driver Development Roundup I have all the details. You will also hear from a driver explaining why the Mazda MX-5 Cup is such a good series for young drivers, details on the Feed Racing 2026 shootout and much more! Becoming a Professional … Read more
Felipe Massa is undaunted as he pursues his $82M “Crashgate” lawsuit and you will find out why in this week’s Business of Motorsport Roundup. I also have details on the F1 rule tweak for 2026 affecting the cost cap, the impact of Liberty Media’s MotoGP deal and much more! Motorsport Industry News FIA Reveal ‘Concessions’ … Read more
Racing on a shoestring budget is a question that resonates with many aspiring drivers, and this week’s edition of The Business of Being A Race Driver dives deep into this crucial topic. Get ready for fresh, realistic insights that could change your approach to funding your racing dreams! Plus, discover the essential web page every … Read more
The F1 Academy has completed its first all-rookie test and this week’s Driver Development Roundup has the details. I also have details on a free New Zealand driver development program and why being a race driver is not just about money plus much more! Becoming a Professional Race Driver F1 Academy Rookie Test: The Latest … Read more
The South African government has backed the bid by the Kyalami circuit to host the South African Grand Prix, bringing an F1 race that much closer to the African continent. Alongside that news I also have the 2026 IndyCar schedule, a surprise FIA presidential candidate and much more in this week’s Business of Motorsport Roundup. … Read more
Introduction: The Importance of Sponsor Engagement In today’s competitive environment, having a standout web page is crucial for attracting sponsors. Most drivers don’t miss out on sponsors because of performance — potential sponsors don’t engage them because they never show how the potential partnership could work on their web page. Understanding the Disconnect: Why Performance … Read more
Motorsport sponsorship tips, tools and webinars are the focus of this week’s Business of Being a Race Driver. I also have details on a free guide to writing a sponsorship deck, how sponsorship can support promising motorsport talent and much more! How to Write a Sponsorship Pitch Letter Sometimes, all you need is a simple … Read more
This week I feature more motorsport sponsorship advice you can use on the Business of Being a Race Driver. My hope is that these resources will help you in your quest to live your motorsport dreams. The Business of Racing From the Driver’s Point of View Steffen Schmitter CEO at Sportgeist has created Mastering sponsorship: … Read more
The rising costs of racing is one of the topics covered in this week’s Business of Being a Race Driver. I also have insights on motorsport sponsorship from a current race driver, why one press release won’t make you a star overnight and more! The Business of Racing In a recent Women in Motorsports Network … Read more
