Motorsport Sponsorship

BMW M Racing Academy Class of 2026 Announced

BMW M Racing Academy Class of 2026

The BMW M Racing Academy has announced their class of 2026, and I have the details of the winners and the program itself in this edition of the Driver Development Roundup. I also have tips on achieving success, Formula Global Shootout Program and more! Becoming a Professional Race Driver Success is a One Step At … Read more

NASCAR Settles Antitrust Case Mid-Trial

NASCAR team owners Michael Jordan and Denny Hamlin

NASCAR has reached a mid-trial settlement in its antitrust case with the 23XI and Front Row teams. In this edition of the Business of Motorsport Roundup, I share some analysis and my thoughts on the outcome. You’ll also find details on Formula 1 driver salaries, the growing interest in the 24 Hours of Daytona, and … Read more

Motorsport Prospects Podcast to Debut in 2026!

Motorsport Prospects Podcast Logo

Over the past few weeks, I’ve had the privilege of recording some incredible conversations with a diverse group of motorsport professionals. Each guest shares valuable insights and hard-earned wisdom designed to help both current and aspiring race drivers navigate their path in the sport. I can’t wait for you to hear these episodes — the … Read more

PRI Show Is Hosting a Sponsorship 101 Seminar

PRI Show

The PRI Show is hosting a seminar on Sponsorship 101, and I have the details in this week’s Business of Being a Race Driver. I also have tips on building your brand, sponsorship lessons from Formula 1 and more! The Business of Racing Build Your Brand, Make Yourself Valuable Sponsorship Lessons from Formula 1 Racing … Read more

Porsche Junior & Female Driver Programs to Continue in North America

Porsche Juniors North America

Porsche Motorsport North America has announced the details of the popular Porsche Junior and Female Driver development programs for the 2026 seasons. and I have all the details in this week’s Driver Development Roundup. I also have tips on visualizing your goal, the path Arvid Lindblad took to F1 and much more! Becoming a Professional … Read more

NASCAR Trial Challenging Charter System Begins

NASCAR Trial Plaintiff Michael Jordan in Court

The NASCAR trial challenging their charter system by two team owners began this week and I have the details in today’s Business of Motorsport Roundup. I also have details on the economics of running an IndyCar team, the latest motorsport sponsorship deals and much more! Motorsport Industry News IndyCar Delays New Chassis to 2028 IndyCar … Read more

How To Be A Pro Race Diver

Pro Race Diver

How to be a Pro Race Diver is the focus of this week’s Driver Development Roundup. I have advice from John Doonan of IMSA on becoming a Pro Race Diver, advice on choosing a UK-based single-make series and tips on how to learn faster than your rivals. All this plus much more! Becoming a Professional … Read more

NASCAR Texts Cause Legal Chaos

NASCAR Texts

Released NASCAR texts from their antitrust lawsuit are causing legal chaos and you will find out how in this week’s Business of Motorsport Roundup. I also have the details from the first ever F1 Business Summit, how the paddock is the new boardroom and much more! Motorsport Industry News Details From the First F1 Business … Read more

The Paddock Is the New Boardroom

Las Vegas Paddock Club

How the paddock is the new boardroom is the focus in this week’s Business of Being a Race Driver. You will understand why the paddock is a great place to build meaningful business relationships and how to go about it. The Business of Racing The Grid Is the New Boardroom: How Motorsports Creates High-Value Business … Read more

How Mental Performance Can Change a Career

Mental Performance + Ella Hakkinen

How mental performance can change a career is just one of the topics covered in this week’s Driver Development Roundup. I also have details on a female driver shootout, what it’s like to try to become a professional race car driver and much more! Becoming a Professional Race Driver How to Win in Life & … Read more

Las Vegas Grand Prix Hopes to Give Tourism a Boost

Las Vegas Grand Prix

The Las Vegas Grand Prix takes place this weekend and amidst a tourism slump, the race hopes to be a positive tourism note and you will find out why in this week’s Business of Motorsport Roundup. I also have news on Felipe Massa’s trial, insight from Zak Brown and more. Motorsport Industry News Las Vegas … Read more

Advice on Branding, Social Media and More

Branding

This week’s Business of Being a Race Driver shares advice on branding, social media, and motorsport sponsorship tips. Whether you’re starting out or aiming for the next level, these insights can help you strengthen your presence both on and off the track. The Business of Racing Turn Fan Engagement into Motorsport Sponsorship Success In this … Read more

How the Porsche Junior Shootout Boosts Motorsport Careers

Porsche Junior Shootoout

How the Porsche Junior Shootout boosts motorsport careers is just part of what is covered in this week’s Driver Development Roundup. I also have details on the first FIA F4 World Cup, advice for success and much more! Becoming a Professional Race Driver Why the Best Succeed While Everyone Else Quits In the video above, … Read more

Turn Fan Engagement into Motorsport Sponsorship Success

Fan engagement

Introduction In motorsport, talent on the track will always be important, but it’s no longer enough to simply show up and perform. Today, your presence off the track, whether it be online, at the circuit, or even in your local community, can make or break your sponsorshipopportunities. Building a fan base and engaging with your … Read more

Find Out What Sponsors Want!

Sponsors

Understanding what sponsors truly value may sound like simple advice, yet many race drivers overlook this vital step in securing sponsorship. This week’s edition of The Business of Being a Race Driver explores why identifying sponsor expectations is essential—and offers practical guidance on how to do it effectively. The Business of Racing So You Want … Read more

2025 Mazda MX-5 Cup Shootout Winner Announced

Mazda MX-5 Cup Shootout

The 2025 Mazda MX-5 Cup Shootout winner has been announced, and you will find out who it is and learn more about the program in this week’s Driver Development Roundup. I also have tips on how not to fail as a driver, opportunities to race and much more! Becoming a Professional Race Driver Stallone Nets … Read more

Felipe Massa Hearing Concludes Three Days of Testimony

Felipe Massa heads to court

The Felipe Massa hearing has concluded after three days of testimony, and you will find out what happened in this week’s edition of the Business of Motorsport Roundup. I also have details on the Alex Palou vs McLaren Racing trial, other significant motorsport legal news and more! Motorsport Industry News Liberty Media F1 Earnings Up … Read more

The Motorsport Sponsorship Follow-Through

Motorsport sponsorship

The motorsport sponsorship follow-through is one of the topics covered in this week’s Business of Being a Race Driver. I also have details on when Katherine Legge almost fell victim to a sponsorship scam and much more! How to Follow Through and Get Sponsored You made it to the 5th and final episode of Konig … Read more

What it Takes to be a World Class Racing Driver

World Class Racing Driver

What it takes to be a World Class Racing Driver is just some of the advice you will get in this week’s Driver Development Roundup. I also have advice for those chasing the F1 dream, details on the Ford Racing Junior Team and much more! Becoming a Professional Race Driver For Those Chasing the F1 … Read more