Cadillac F1 has made a splash with a Super Bowl ad and huge ambition. This week’s Business of Motorsport Roundup looks at why they went big on the Super Bowl. I also have news on IndyCar’s new engine deal, India’s Grand Prix ambitions and Jeffrey Epstein’s F1 connections. Motorsport Industry News Cadillac F1 Officially Launches … Read more
Discover how top drivers and mentors share real-world insights to help you build your racing career. The Motorsport Prospects Podcast is your go-to resource for racing advice, motivation, and opportunity. This is who I have talked to and what has been covered on the podcast so far. In the first episode, renowned driver coach Ross … Read more
Why brands invest in sponsoring race drivers is just some of what you will learn in this week’s Business of Being a Race Driver. I also have advice on preparing for media interviews, why faking social media stats is a bad idea and more. The Business of Racing Why Brands Sponsor Racing Drivers Preparation Is … Read more
The IMSA 3D Scholarship program is building strong careers and in this week’s Driver Development Roundup you will get some examples of how. You will also learn what to do when you have no money to race, driver development program updates and more. Becoming a Professional Race Driver Drivers With No Money – Race What … Read more
IndyCar will race in Washington, D.C. and I have the details of what we know and don’t know about the race in this week’s Business of Motorsport Roundup. I also have news on South Africa and India’s F1 plans, motorsport legal news, the latest sponsorship deals and much more. Motorsport Industry News Stefano Domenicali on … Read more
In this episode of the Motorsport Prospects Podcast, I dive deep into the business side of racing with sponsorship consultant Ken Ungar, founder of Charge Sponsorship Agency. Ken shares actionable insights that every race driver needs to hear about the importance of a distinctive personal brand, building strong sponsor relationships and standing out in a … Read more
The cost of a European F4 seat in 2026 is one of the topics covered in this week’s Business of Being a Race Driver. You will also find out why you need to roll with the punches, details on Shift Up Now grants for 2026 and more. The Business of Racing Roll With the Punches … Read more
Shift Up Now sponsorship grant applications are now open for 2026 and in this week’s Driver Development Roundup you will find out how to apply. I also have details on career changing opportunities that are up for grabs with the expanded SRO GT Academy and much more! Becoming a Professional Race Driver It’s OK to … Read more
Getting that first motorsport sponsor is key and this week on The Business of Being a Race Driver you will get advice from pros that have been there. You will also learn why legal advice is important before signing a contract plus more motorsport sponsorship advice! The Business of Racing Finding Your First Sponsor Sponsors … Read more
Audi has launched a driver development program and in this week’s Driver Development Roundup you will find out why. I also have advice on the mindset you need to achieve your goals, why quitting is not an option and more! Becoming a Professional Race Driver The Mindset Needed When Going for Your Goals The ‘Superpower’ … Read more
Apple is preparing a sweeping overhaul of how Formula 1 is presented to U.S. audiences, using the full weight of its ecosystem to deliver a more immersive, technology-driven viewing experience and this week’s Business of Motorsport Roundup has the details. I also have comprehensive motorsport legal analysis, the latest sponsorship deals and much more. Motorsport … Read more
Christian Rasmussen is working to pay off a 7-figure debt incurred in his motorsport journey to IndyCar and you will learn how he got there in this week’s Business of Being a Race Driver. I also have tips on getting motorsport sponsorship and more! The Business of Racing Curious How ProCharger Chooses Its Partners? Applications … Read more
More Than Equal continues to shape its future with its Driver Development Program welcoming new talent this week. You’ll find all the details in the latest Driver Development Roundup, along with Enzo Mucci’s thoughts on what it truly means to be “outstanding,” why Alex Wurz’s sons are racing in Japan, and much more from the … Read more
Here is more motorsport sponsorship advice to start off 2026 in this edition of the Business of Being a Race Driver. You will learn about the difference between sponsorship decks and proposals, the power of polite persistence and more! For Sponsorship Hunters The January 15th Paradox The Drive Line Agency describes a phenomena known as … Read more
IMSA Diverse Driver Development Scholarship applications are now open for 2027-28 and I have the details on how you can apply in this week’s Driver Development Roundup. You will also understand the power of polite persistence and more! Becoming a Professional Race Driver Be An Intelligent Driver The Power of Polite Persistence In this premiere … Read more
Steve Phelps is out as NASCAR commissioner, reportedly a consequence of the fallout from a turbulent anti-trust trial. In the first Business of Motorsport Roundup of 2026, you will find out what led to his departure, explore the surge in F1 team valuations, unpack the latest motorsport legal developments, and cover plenty more shaping the … Read more
In this episode of the Motorsport Prospects Podcast, I speak with renowned driver coach Ross Bentley of Speed Secrets where we discuss: In addition, since I forgot to ask Ross what his favourite racetrack was, I followed up with him after the recording and, as he could not pick just one, these were his picks: … Read more
Are you market ready? In this week’s Business of Being a Race Driver you will learn about a tool that will help you determine where you stand. I also have advice on exchanging services for sponsorship, building strong brand partnerships and more! The Business of Racing How About Exchanging Services for Sponsorship? Why Signing an … Read more
Stand out in 2026! That’s just some of the advice you will get in this first Driver Development Roundup of 2026. You will also learn how “gentleman drivers” pick their pro co-drivers, why extending F1 Academy’s 2-year rule may be counterproductive and much more! Becoming a Professional Race Driver You Need to Stand Out! The … Read more
What’s your elevator pitch? If you don’t have one, or don’t know what one is, this week’s Business of Being a Race Driver will explain. I also have more motorsport sponsorship tips and advice! What’s Your Elevator Pitch? Is Your 2025 Budget Based on Hope or Data? The Drive Line Agency explains why your racing … Read more
