Selling An Idea

March 10, 2026 by Mark Boudreau

Selling an idea is just one of the topics covered in this week’s Business of Being a Race Driver. You also find advice on soliciting donations as a race driver, why you need to stop pitching to dead industries and more! The Business of Racing Donations For Race Drivers This is from 1 year ago … Read more

Selling Your Story to Sponsors

December 6, 2022 by Mark Boudreau

Canadian Tire Motorsport Park Finish Line

Much of the work that you will do in trying to get sponsors is selling your story and the sales skills required to do this are discussed in this week’s Business of Being a Race Driver. Before you even get to the point of discussing things like ROI, B2B and all the rest with a … Read more

sports sponsorships

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